Earn Money trhough Adverts On Your Website!
You've Made It This Far!! Yes, it is true that you can earn money by placing advertisements on your website!!!!.
Today, all business are looking for new ways, everyday, to reach out to more potential customers. The traditional avenues of advertising - radio, tv, posters, are beign out paced by online advertising. The internet has become an ongoing emerging source that tends to expand more and more. A clear advantage a consumer has with online advertisement is that he or she has control over the item, choosing whether to check it out or not. Online advertisements also can offer various forms of animation. In its most common use, the term online advertising comprises all sorts of banner advertisement, e-mail advertising, in game advertising, and keyword advertising, on platforms such as facebook, Twitter, or Myspace has received increased relevance. Research has proven that online advertising has given results and is a growing business revenue. For Instance, Google AdWords, Google's main advertising product and main source of income, generated revenues of USD$28 billion in 2010. This means the market is there, the potentials are unlimited.
So, Where do you get Advertisers?
A. GEOGRAPHIC ADVERTISERS You can run adverts of businesses, products or services that are provided within the geographic region where you are based. For example, say your online business is about "The Best Coffee from Kenya", you could run adverts of businesses, products or services available in Kenya. This is simply because most people who want to know about Coffee from Kenya might be interested in other products also from this region. Since most of your audience might be local, many advertisers would want to reach out to this demography.
Thousands of businesses are looking for ways to attract more customers. If you boost your web traffic and have the numbers, you can proudly approach companies to put up ads on your website.
B. MARKET TYPE ADVERTISERS For Instance, assuming my website is about "Vacationing in Sychelles", I could go ahead and approach companies in the travel, hotel and leisure industry. Since my content is targeted on a particular type of audience, it will be sensible for airlines, hotels, spa, massage etc business to reach out to my audience easily. These type of adverts are the best because their target is not limited to one particular region. Anyone anywhere in the world can easily be a client, say a vacationer in Frankfurt, Germany will buy and airticket through an advert he came across my website while search for "Vacationing in Sychelles".
What Type of Adverts Can You Run?
1. BANNER ADVERTS Banner advertising was the first kind of advertising ever done on the net. A banner can highlight your product/service/offer and by clicking on it the user will be taken to your website, where you can create a suitable landing page to provide his further information. Banner spaces are usually sold by impressions, or banner views, but it is sometimes sold by click-thru, when you pay only when the user clicks on the banner.
To post a banner ad, you can do either or all of the following:
•Banner exchange where another website displays your ad in exchange of you displaying for them •Pay publisher sites to post your banner •Pay a banner network to post the banner ad on a number of publisher sites
2. TEXT ADVERTS These are Advertisements displayed as simple, text-based hyperlinks are known as Text Ads. As their name suggests, text ads they do not include graphic images. Text ads are sold on non-search websites and can be served either by individual websites, or a publisher's own ad servers.
3. VIDEO ADVERTS With the popularity of online video hosting such as YouTube, video ads have become a viable means of distributing rich advertising content. Currently video ads can either be content created entirely by the advertiser, or "in video" ads that will show your ad within a video. Major search engines like Google (through YouTube), MSN, Yahoo, and AOL all offer advertising on their video websites.
4. ADVERTORIAL ADS Advertisements in an editorial form that appear to contain objectively-written opinions are known as paid editorial ads, or "Advertorials". Online advertorials are typically featured on publisher's websites and promote products and services related to the website's content.